3 Reasons You Need SEO As a Small Business

How to use digital marketing to grow your business
May 25, 2018

3 Reasons You Need SEO As a Small Business

In addition to increased traffic there are other benefits to SEO (search engine optimization)


Building a website is a very important first step to attracting more customers. By now, most business owners know that SEO is a critical factor for driving website traffic. If your site and content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic when people are searching for your product or service.

It improves customer experience

By optimizing your site for SEO, you’re automatically also improving your user experience. And a great user experience means higher conversion rates, more trust, and increased brand loyalty. Building a site that has your customer in mind will pay off in many ways.

Organic search may account for as much of 64% of all website visits

You want people to find your site when they search for your product or service; this is an “organic” search. A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic. While other research seems to indicate that social media has now overtaken search slightly in terms of referrals, there’s no question that search remains a critical source of traffic for most businesses.

The vast majority of consumers research products online before making a purchase

The facts are clear and should be accepted. Research from GE Capital Retail Bank shows that 81% of shopper’s research and compare products online before making a local purchase. Think about the last time you were looking for a product or service: how did you do your research? If you want consumers who are actively searching out your products to be able to find you effective SEO will change the game.

Websitecasa.com can do your on-site and off-site SEO. We work exclusively with small businesses in Houston, Texas 77083 and the world. We are located in Astor Business Centers 8145 Highway 6 S, Suite 138 in Alief Texas near Sugar Land on the border of Harris County and Fort Bend County. For more information call (281) 789-8634