How To Generate More Leads For Your Small Business

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How To Generate More Leads For Your Small Business

How To Generate More Leads For Your Small Business

A deliberate approach to sales will improve your business

Many B2B marketers spend a lot of time, metaphorically, pouring water into leaky buckets. Rather than fixing the bucket (the marketing funnel), they pour more water (traffic) into the bucket to keep it full.This is a recipe for inflated acquisition costs and below-average results.
The biggest culprit here are landing pages and, in particular, your forms. Forms separate your leads from non-leads, and have a huge impact on your conversion rates and overall lead generation results. If you haven’t already, I’d recommend optimising your forms – or using a tool like Leadformly to ensure that you’re not leaving leads behind from your marketing campaigns.
Here are a few marketing tools and strategies
Email Marketing
Email marketing is one of the few online marketing channels that has stood the test of time. In fact, email is 23 years old this year, and it still trumps the top spot on many B2B marketer’s lists of B2B lead generation strategies.
One of the biggest trends in email marketing at the moment, that has generated great results for many B2B businesses, is marketing automation.
Use Twitter for lead generation
You can use Twitter search to find people using relevant hashtags or keywords, or use LinkedIn to find interesting professionals. You can also use specialist tools such as Followerwonk or CrowdFire.
Using Twitter effectively for lead generation requires a significant amount of time but if done right it can yield great results.
Answer questions on Q&A services
Quora can be a great source of new sales leads. Your customers are already in Quora trying to solve the problems your service solves the best. If you go there to help them you’ll generate leads with a very positive attitude towards you.
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